Supermarket VR

Ghostly individuality

The unobvious difference

Postcards from the Supermarket Museum

The Supermarket Synthesizer

The lives we live by

The invisible supermarket

THE BE$T VA£UE D!SCOUNT SAL€!

The origin of the end

The taste of tropics

Irrational remainders

The taste of the past

The rotting apple

The sacrifice: offering

Seeds

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One of all

Disconnect

All on the ground

Permaculture

Who am I even going to talk to?!

Seeing them there

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Info Artifact Example

Are you wondering why your supermarket is so big? No one likes crowded stores. Especially if you are British. Scientists say if you come to a crowded supermarket, you spend less time shopping and do less impulse shopping, purchase fewer items, you are less social and more nervous. Continue to investigate \nhere\n. \nMoreover, there are two important aspects related to the design. The first one is the order. It refers to clarity, legibility, and coherence. The second one is the ambient complexity. The ambient complexity is related to the diversity, variety, ornaments, and amount of information shown. Those two things create a feeling of being welcomed and a bigger probability of buying. How? The complexity generates visual wealth while order organizes all these diversity making things clear and increasing the consumer’s interest towards the store. Continue to investigate \nhere\n.\nDo you notice that most stores move customers from right to left? Because of your practice of driving on the right side of the road, this flow of the items you are most likely to buy tends to be on the right hand side of the aisle. Once you start your walk through the aisles, you are conditioned to move up and down each aisle without deviating. Continue to investigate \nhere\n. \n

SENSORY MARKETING

If you suddenly feel higher blood pressure, sweating, increased heart and breathing rates, or want to kill someone, do not think it is just you. Colour is capable of creating in consumers not only physical reactions, but also emotional. Supermarkets found this as one of the preferred methods within the professional environment because of its easy implementation and small cost. \nIf you feel the change in the emotional state, want to have a snack, don't want to have a snack or absolutely lose the sensation of time, you can blame the supermarket’s managers. Why? Because they know for sure the sixty-two to ninety percent of the time spent by a person choosing a product is because of its colour.\nOf course, if you are British, Polish, or Spanish, you may show different reactions to the same colours, but most likely warm colours (red, orange, yellow) are associated with lively moods, vitality, joy, and adventure, while cold colours (blue, green) are associated with peace, calm, relax, happiness and love. So if you know a lot of supermarkets with red brick street walls and grey-blue paints inside, it does not mean it was built by the same designer – it just means that the designer knows how you think.\nContinue to investigate\n here\n and \nhere\n. 

'Light can deliver an amazing customer experience. And customer experience delivers revenues for your business.' This is how Supermarket Lighting Guide begins. You probably haven’t realized it but each food needs the right colour. \nIf you found that tomatoes you bought do not dazzle you with their bright red colouring at home or bakery doesn't look so wheat on your table, be sure it is not your kitchen's fault. Continue to investigate \nhere\n or \nhere\n. \nThere are dozens of lights to force you to buy products: entrance light, general light, comfortable light for dry food and non-food products, accent lighting with special colours for meat, fish, bakery, cheese and fruit and vegetables, lighting for industrial or retail applications, and many other types. If you haven’t found the right light – continue to investigate \nhere\n.

What is the smell? This is how your decisions smell like. You will hardly feel a subtle scent because it’s competing or getting cancelled out by the other scents already present in a grocery. Be sure the smell will be strong enough to be noticed, and to change your mind if all you want is get in and get out as fast as possible. Scent has a significant positive effect on your evaluation of a store, time spent in-store, and the sales. The stronger the smell, the better day – for managers. Continue to investigate\n here\n.\nThe simpler the smell, the greater the sales. If you feel basil and green tea aroma, your basket probably will be safe, but it if you smell a single orange aroma – be careful, please. Continue to investigate \nhere\n.

What’s more complicated than music? The music in the supermarkets.\nThere are 5 aspects that affect us: the rhythm and tempo, the familiarity effect, the type, the volume, and the commercial messages – all are likely to condition the perception. Continue to investigate \nhere\n, \nhere\n and \nhere\n. \nSlow music encourages you to spend more time in supermarkets, which means you buy more. If you hear classical music is playing in a wine shop, be sure you will leave more money, but not because of quantity but quality. Continue to investigate \nhere \nand \nhere\n.\nIf you hear the music you know, you will have a higher intention for shopping. Women like loud or intense music less than men, so you can't force them to buy anything this way. And of course, it matters who you are and where you are from. There is a strong relationship between musical tastes and cultural background and ethnicity. Continue to investigate \nhere\n. 

Do not believe any smiling person who has just given us free food! Free samples are so effective because they operate at a subconscious level and trigger our deeply embedded instinct for reciprocity. That is why you feel the need to give something back to a smiling girl or boy. Free samples also pique our appetite, a free bite of chocolate reminds you how good it tastes and encourages you to buy it. Also, sample stations and other displays slow you down while exposing you to new products. And, as you have already known: more time in the supermarkets means more purchases. Continue to investigate \nhere\n and \nhere\n. \n

Do not deceive yourself! If you can touch something, you will do it. Touching a product before buying will affect your evaluation of it, and rise both your confidence, and, of course, sales for the supermarket. A few minutes in the checkout line and you succumb to the temptation of the candy rack and a magazine you've been leafing through. Continue to investigate \nhere\n.\nThe summary of findings regarding cross-modal associations between olfactory and hand-feel touch cues. Continue to investigate\n here\n. \n\n

Buying healthy foods on the entrance puts you in a good mood. This is why you may feel better about buying less healthy foods later on. Continue to investigate \nhere\n.\nNatural light, closer to warmer shades, makes fruit and vegetables far more appealing. Moreover, the lighting designers recommend lowering general lighting in this area. They will add spotlights to create more atmosphere and focus. Continue to investigate \nhere\n and \nhere\n. 

Have you noticed that some supermarkets put essentials, such as milk and bread, far away from the entrance? This means you pass countless special offers and tempting displays. The essentials are also placed far away from each other to make your way longer. Sometimes eggs are hidden in store. This egg hunt makes you travel through the supermarket. More time spent in the supermarket equals more time to spend money. Continue to investigate \nhere \nor \nhere\n.

The last one-third of your shopping trips is the most dangerous. You are more likely to shop for impulse and indulgent items exactly during this part of the way. In the beginning, you are more concerned about restocking regular items, but then... You can always find sweet treats and magazines at the till. Supermarkets do it to encourage impulse buys. It works not only for you, but for your children as well. 83% of parents have been pestered by their children to purchase junk food at supermarket tills and 75% have given in and bought it. Continue to investigate \nhere\n, \nhere\n and\n here\n.

You can find high-margin departments like floral and fresh baked goods near the front door of most supermarkets. You encounter them when your cart is empty and your spirits are high. Another reason to start with flowers and baked goods is the smell, which activates your salivary glands and makes you more likely to make impulse purchases. Likewise, these pleasant departments put you in a good mood and make you more willing to spend.\nContinue to investigate \nhere\n.

Manifesto

\n\nPromotions and special offers generally take place at the end of aisles as these areas have high visibility. In fact, we have become so conditioned to expect bargains at the end of aisles that people are 30% more likely to buy items at the end of the aisle than in the middle. \nTo read further...\n

Category: pricing strategies

Everything in the supermarket has its aim: colours of the walls, music in the speakers, size and arrangement of aisles, even lines and patterns on the shop floor. You can say, there are two important aspects related to the design: the order and the ambient complexity.

Category: supermarket sensations - design.

Brick or warm exterior and cool blue interior – the most effective way to attract your attention and increase time spent and buying speed. 

Category: supermarket sensations – color

Grocery store lighting enhances the beauty of food and attracts the consumer’s attention to well-displayed products. Appropriate lighting makes food appear savory.

Category: supermarket sensations - lighting

SUPERMARKET SENSATIONS

What we smell affects our emotions by 75%. Not necessarily to be a romantic person but smells evoke pleasurable memories, which encourage impulse purchases. Smelling freshly baked bread in a supermarket may trigger a memory of a street bakery in France – and the next thing you will do is buy a croissant. But if your local store suddenly starts smelling like melon, your grocery bills also can swell in response.

Category: supermarket sensations - smell

If you like Bach or Chopin and you hear them at your grocery, you definitely buy more and more expensive. Studies have shown that slow music makes people take their time and spend more money. Loud music makes them move through the store quickly without affecting sales. And classical music leads people to buy more expensive merchandise.

Category: supermarket sensations - sound

Everybody loves free food. Research has shown that 75% of people take free samples when offered. Companies also love free samples because they can massively increase sales. 

Category: supermarket sensations - taste

The effects of hand-feel touch cues, although largely underestimated in the past, are now increasingly acknowledged by food and beverage professionals. If you want to avoid unwanted or unnecessary purchases, keep your hands off the goods. That's the conclusion of the new studies.

Category: supermarket sensations - touch

Buying healthy foods puts shoppers in a good mood and may make them feel better about buying less healthy foods later on. And the right light will be helpful. But not to you.

Category: location of products

Almost everyone goes to the store to buy milk. So why's it way in the back?\n- to force you to buy more?\n- to put it away from the bread?\n- or because of the refrigerators at the back entrance?

Shoppers buy 17% less junk food when supermarkets remove it from checkout areas. So, do you really want it?

If you don't want to go to your local butcher be ready to be caught at a red light. It makes the meat look so appetizing!\n To read further…\n

Do you want red or white fish for a dinner? Salmon and shrimp should be displayed in a warm-coloured setting to exhibit their pink hue, whereas white-fleshed fish as well as seafood look much more appetizing when displayed in a blueish light. \nTo read further...\n

Category: location of products 

What makes baked goods look even more appetizing? Warm colours such as yellow, brown and shades of orange of bread can be enhanced under a warmer glow. \nTo read further...\n

Pleasant departments put you in a good mood and make you more willing to spend. 

Promotions and special offers generally take place at the end of aisles as these areas have high visibility. In fact, we have become so conditioned to expect bargains at the end of aisles that people are 30% more likely to buy items at the end of the aisle than in the middle.\n To read further...\n

Paying £4 for two cakes priced at £2 individually is not a bargain. But if the individual price of the cake was increased to £3 before a multi-buy promotion, the £4 price would seem like a sweet deal. Be attentive and count! It's math. \nTo read further...\n\n

Usually, consumers know the price of only about 20 essential items. These 'known value items' are often sold at a loss. Often other items have high mark-ups. \nTo read further...\n

Once you accept a Valued Shopper Card, it keeps you as a regular customer for the store. It also provides valuable tracking data. \nTo read further...\n

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contact [at] agropermalab.orgagropermalab.org

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contact [at] agropermalab.org
agropermalab.org